First let’s talk about what I mean by size and ratio.
The ratio refers to how wide and tall the image is. You set your ratio when you crop your photo in your editing process either on your computer or your smartphone, or within your camera when you take the actual photo.
Size refers to how many pixels wide and how many pixels tall your photo is. This can be adjusted when editing, but needs to be at least a certain size when captured (more on that in moment).
So why do we even care about this?
The ratio is important for two reasons. One, when someone searches Etsy, or views your shop, the “gallery images” that are meant to capture the attention of shoppers are a ratio of 5:4 (so slightly wider than they are tall). If the photos you upload aren’t a 5:4 ratio, you risk your product being cut off and not shown in its entirety. The search results are a crucial opportunity to capture the attention of shoppers, and with part of your product not even been seen, there’s a good chance you’ll be passed over.
Two, if your product photos in your product listings are all different ratio, that will produce unsightly spaces above and below, or on the sides, of some of your photos. The “container” for your product photos will fit the largest photo, so anything smaller will show space around it.
So what ratio and resolution should your photos be for your online shop?
The size (pixels) of your photo is also important, as it affects the quality of your photo especially when viewed with the zoom tool. Your photos should be between 1500px and 3000px along the long edge. For maximum size and quality with a 5:4 ratio, your photo would be 3000 pixels wide and 2400 pixels tall.
Ratio: Your ratio should be 5:4. This means your photo will be wider than it is tall. It’s a perfect size for product listings and if you sell on Etsy, this is the ratio of the thumbnails that appear in the search – which means your entire photo will be shown and none of your product will be cut off.
Size (in pixels): 3000px wide by 2400px tall for maximum size and quality, but a minimum of 1500 pixels wide by 1200 pixels tall.
This maintains your 5:4 ratio and ensures your photo is large enough that it will still look great when viewed with the zoom tool.
Keep in mind – your customers need to see great, high quality photos in order to feel like they’re making an informed purchase. That means that if you want customers to click on your listing when it pops up in the search, they need to be able to see the whole photo (and not have parts of it cut off due to incorrect ratio).
That also means that when they enlarge your photo and/or use the zoom tool, they need to see a sharp, crisp image that shows off the details of your product – not a pixelated, low quality photo that makes your product look low quality too.
IMPORTANT: You cannot enlarge your photos after they’re taken. When the photo is captured by your camera it must already be larger than your finished image. To ensure your photos are captured at a large enough size, check your camera settings. If you are using an iPhone the native size of image captured isn’t changeable, but it is large enough at 4032 x 3024 px.
And there you have it! The complete low down on the best sizing for etsy product photos.
Looking for cheap or free tools for your DIY product photography? Check this post out! >> https://amytakespictures.com/5-free-or-cheap-tools-for-awesome-diy-product-photos/
You don’t have to have a fancy-schmancy camera to take great product photos. Read this! >> https://amytakespictures.com/diy-product-photos-smartphone/