Hey, friend! I’m Amy.

I’m a photographer, online course creator, entrepreneur, and podcaster. I love the great outdoors (especially the ocean and the forest – don’t make me choose!), homesteading (owning our own farm is on our bucket list!), and all things nerdy. I live in beautiful Nova Scotia, Canada, with my husband, Jeff (who works with me behind the scenes as my web and tech guru), our two little ones, Nate and Alice, and our boston terrier, Huxley.

I’m so glad you’re here!
Can’t wait to get to know you. 🙂

Amy Eaton

So what do I know, anyway?

Let’s be real – there’s A LOT of information on product photography out there. The problem is that the information is either too basic or just straight up wrong, OR it’s way too complicated and goes right over your head.

There are two main things you should know about me – I know what I’m talking about, and I revel in the concept of simplicity. A lot of photographers are all about complex setups, expensive equipment and lights, and using more technical jargon than you can shake a stick at. Not this gal. While I can, and sometimes need, to use complex setups and extra equipment, I prefer the basics. Soft, beautiful natural light. My Nikon D800. And my creativity.

That’s why I’ve become the go-to person to teach product photographer to makers, and brand photography to the wider online entrepreneur community. Through my signature, no-muss no-fuss teaching style, my students learning exactly what they need to know through clear, step-by-step processes, which has them taking gorgeous product photos quickly and easily. These beautiful images allow them to effectively market their products, and thrive in the online marketplace.

My Story

I’m a person who wanted so desperately, for YEARS, to leave my day job and have a thriving creative business. I hustled day after day, in any spare moment, to make my dreams a reality. I struggled to make enough money to go full-time, and was constantly unsure of the direction I wanted for my business. Above all else, I struggled with the belief that I was even capable, or worthy of, having an incredible business that would allow me to live the life I’d barely even allowed myself to dream of.

It was only after a huge life change (divorce, moving to a new city, have the WORST day job ever) that I hit my breaking point and decided that enough was enough – I WAS going to “make it” as an entrepreneur with my own business, come hell or high water.

So, I quit my job. I was terrified, and unsure of how to proceed, but all I knew is that I must. And proceed I did. I went on to build Snap, Sell, Succeed, an online product photography course for makers, filling a huge need in the handmade seller community for simplified, straight-forward product photography training developed just for them. Fast forward to today, and I’ve enrolled nearly 1200 students in my various courses, workshops, and photography tools.

Taken in 2011, when I had no clue what I was doing, only that I wanted something more.

My Journey from then to now

a timeline

My “Why”

My greatest “why” is – you guessed it! These guys. My family. Being able to spend our days together, working in our business and being present for children, is what I value the most.

But that’s not my only “why” – the greatest joy of my career is the incredible success I’ve had the honour of watching my students achieve – from increasing their sales by tens of thousands of dollars, to being featured by major influencers and going viral, to actually developing a genuine love for product photography. It’s been so unbelievably rewarding! I feel like the luckiest gal alive to do what I do.

The amazing creative community that I have here on the interwebs is so, so special. Whether we connect on through my BOLD mails, Instagram, YouTube, or Bold Company, believe me when I say that I’m grateful to have you here.