If you want to run a sustainable, legit handmade business, good product photos are one of the major keys to your Etsy success. Other things are important, like SEO, customer service, and actually having a great product, but without good photos none of those things will matter much.
Here are 6 reasons why having awesome product photos is so important for your Etsy shop:
1. They replace the in-person buying experience.
When someone walks into a store and finds something they want to buy, think about what they do. They pick it. They feel it. They turn it over and look at it from different angles. They might smell it. If it opens, they’ll look inside.
Your photos should cover all of those different things that you think a person would do if they were buying your products in person. Help them imagine the feel of your product by capturing the texture of it in a close-up shot. Take photos of it from a variety of different angles. If it has a sense, style one of the photos with something that brings to mind that scent.
2. They communicate quality.
Your product photos are subconsciously (if not consciously) telling your customers what they can expect from the quality of your products. You may have the best quality product out there, but without high quality product photos no one will ever know.
When shoppers see a beautiful, well-lit, tastefully styled, and properly edited product photo, that screams “HIGH QUALITY, BUY ME, I’M AWESOME!” Poorly light, strangely styled, and improperly edited (or not edited at all) photos say “I’m not even worth a decent product photo. If you buy me at all, don’t pay more than a few bucks.” That could be farthest thing from the truth, but in the online space, people really do judge a book by it’s cover. In a sea of shops on Etsy, you want to be sure your product stands out.
So essentially, for better or worse, your product photos are speaking to quality of your product. What are you photos saying about your products?
3. They make you stand out.
In the vastness of the worldwide web, people are inundated with images non-stop. You can’t even scroll Facebook without having an ad pushed in your face every sixth post. Mediocre photos will quickly get lost amongst the noise of the internet, causing your photos, your products, and your shop to be overlooked. Your images need to stand out and make you recognizable – in a good way!
4. They get you featured.
Some of the biggest breakthroughs for small businesses come from being featured, whether it’s by Etsy, a blogger, or an influencer. Some of my own students have had massive success being featured by bloggers with millions of followers. Those kinds of opportunity can be real game changers for your handmade business – but good photos are a must.
Just like customers are attracted to good product photos, so are those who looks for products to feature. Having good photos makes is easy for influencers to feature you. They can simply share your already awesome photo.
5. They attract (the right) customers.
Not only do great product photos attract customers in general, they attract the right ones. Properly styled photos, high quality photos will exude the vibe of your brand and call out to customers who will want to buy your stuff. From the props use you, to your background, to your lifestyle photos – if all of your photos are consistent in their brand messaging, you will consistently attract your ideal customer.
For example, if you ideal customer is adventurous, outdoorsy, and environmentally conscious your photos should include environmentally-friendly props, lifestyle photos outside, and other tools that outdoorsy folks are into to compliment your product. Then, the next time your ideal customer is browsing Etsy (or Pinterest, or Instagram, etc), your photo (and product) will jump out at them.
6. They reduce your chances of returns and unhappy customers.
Having photos that are clear, well-lit, properly edited, and portraying the colours of your product accurately makes it easy for customers to get a accurate sense of your product. Without those qualities in your product photos, customers can easily be mislead into thinking your product is different than how it really is.
For example, if the colours in your photo are off due to incorrect white or a lack of embedded colour profile, your customer may think they’re ordering a purple shirt when it’s really a blue shirt. Before you know it you’ll be facing a return and/or a bad review.
Colour is only one way you need to properly showcase your product. You also need to demonstrate qualities like texture, additional details or features, and the size of your product. You can do all this with different camera angles, special techniques, and by styling your product photos with a prop whose size is commonly known.
If you’re feeling a bit panicky about your product photos right now and the thoughts “I’m doomed” is running through your head – don’t worry! I’ve got your back.
Wondering about how to choose a camera for your product photography? Check this post out! >> https://amytakespictures.com/camera-diy-product-photography/
Interested in learning the key to great product photos with your smartphone? Read this! >> https://amytakespictures.com/diy-product-photos-smartphone/